Beach Baby - U R


Because Music


Creative, Production

Break-ups tend to be messy, complicated things. Websites such as and, however, divide them up into five simple stages. This seemed like an appropriately fun way into a music video.

"Unfortunately, a good forty percent of the crew had recently come out of relationships, which led to a reasonable amount of tangled words and moonwalking out of rooms. I think the method approach had a positive impact though." Eoin Glaister, Director