Gift of the Gab

Central to our work with the IRC is finding social formats with real impact. For this campaign, we wanted to explore a playful but pointed way to highlight a hard truth - that refugees often arrive without the support they need to truly thrive.

We worked with the brilliant Rabab, a recent graduate of the IRC's own leadership training, as our presenter - bringing an authenticity and warmth to the storytelling that only lived experience can.

The hero film resonated. Within its first month, it surpassed one million organic views across socials.