Gift of the Gab
Client:
International Rescue Committee
Expertise:
Creative, Social
Key to our work with the IRC, is creating effective socially driven formats. Here we wanted to explore a fun and engaging way to highlight that refugees often aren’t given the support they need to thrive when they arrive. We worked with the wonderful Rabab as a presenter on this who had recently completed the IRC’s leadership training.
The hero film garnered over one million views across TikTok and Instagram within the first month of launch.