Gift of the Gab

Key to our work with the IRC, is creating effective socially driven formats. Here we wanted to explore a fun and engaging way of highlighting the fact that refugees often aren’t given the support they need to thrive when they arrive. We worked with the wonderful Rabab as a presenter on this. She’d recently completed the IRC’s leadership training. By letting their clients ask the questions, this presented a new approach for the IRC which worked brilliantly.

The hero film garnered over one million views across TikTok and Instagram within the first month of launch.