Meet the Perfumers

Somerset House tasked us with bringing a fresh batch of faces (and noses) to their multi-sensory exhibition 'Perfume'. We developed a global 3 part series and social campaign that spotlighted some of the most revolutionary perfumers of the last two decades, producing a content package that drove engagement from opening to close.

FINDING A UNIFYING THEME

Our series pulled back the curtains on the world’s leading perfume pioneers; the selected perfumers have opened up and are celebrating their craft with a global online community of ‘fumeheads’. Providing insights into processes, engaging in discussions and even taking inspiration from customers, they have offered a much more accessible approach to perfumery that’s unlike anything seen before.

EFFECTIVE GLOBAL PRODUCTION

The series featured perfumers from around the world, and our production team had to find a way to pull off shoots with complicated logistics. Our Global Talent Network was an essential part of our approach, producing with local talent to mitigate uncertainty.