Meet the Perfumers
Documentary, Creative, Production
"Craziness is the price of Freedom…I love that” Antione Lie.
Somerset House asked us to introduce their new exhibition Perfume in a way that brought a batch of fresh faces (and noses) to their multi sensory exhibition . We developed and produced a global 3 part series and social campaign that spotlighted some of the most revolutionary perfumers of the last two decades, producing a content package with a that drove engagement from opening to close.
"Why do we wear perfume? I mean...why do we wear clothes, we could be running around naked, but it's part of culture that you try and wear stuff, so you don't look like an idiot."
FINDING A UNIFYING THEME
Our series pulled back the curtains on the world’s leading perfume pioneers; the selected perfumers have opened up and are celebrating their craft with a global online community of ‘fumeheads’. Providing insights into processes, engaging in discussions and even taking inspiration from customers, they have offered a much more accessible approach to perfumery that’s unlike anything seen before.
EFFECTIVE GLOBAL PRODUCTION