To mark the launch of Ffern's Spring 24, rhubarb fragrance, we cooked up a Rhubarb-y campaign. Taking a community-first approach, Elena Heatherwick and Angus Dunsire explore the history and community behind the vegetable’s farming in a documentary, commissioned an orginal 'Ode to Rhubarb by West-Yorkshire's Featherstone Male Voice Choir and asked them what they thought of the scent for a good measure. To find out more about the process have a look at this It's Nice That Article.